The person behind the practice
Big-picture thinker.
Sleeves-up doer.
Strategy, creative direction and marketing.
From the big idea to the smallest detail.
Experience
Marketing leadership in practice.
Bailey McRae is a Vancouver-based marketing leader and strategist with 14 years of experience across residential development, rental, mixed-use and corporate mandates.
She built BLVD’s founding marketing function as the business grew from three people to 35. At MLA Canada, she led a 20+ person marketing department within the 135-person business while managing an active development portfolio. At Macdonald Platinum, she rebuilt the division’s positioning, brand, team, Vancouver office and business-development platform.
Through BSMNT, she connects market intelligence, product and pricing with brand direction and customer experience, then organizes the budgets, people and processes needed to deliver.
How the work moves
Where BSMNT is useful
When a project needs both nerve and a plan.
Development & commercialization.
Market intelligence, product and pricing, positioning, sales and leasing strategy, and customer communications, from early planning through launch and completion.
Brand & customer experience.
Connecting positioning with identity, campaigns, digital experiences, sales tools and physical environments. Directing specialist creative and production teams so the work holds together across touchpoints.
Teams & delivery.
Building the structure behind the work: team roles, budgets, procurement, schedules, training and reporting. Making complex mandates more coordinated, accountable and manageable.