Project / Retail identity
Looby Doo
An existing name, re-energized for its next chapter.
Looby Doo’s White Rock name and storefront came with an established place in the community. Following Torrie Thomsen’s acquisition, a renewed identity retained that familiarity while making room for the owner’s direction, e-commerce and a second retail address in North Vancouver.
Project record
- Client
- Torrie Thomsen / Looby Doo Retail
- Sector
- Boutique retail & e-commerce
- Location
- Lonsdale, North Vancouver / White Rock, BC
The reset
Continuity under new ownership.
The name remained. A new wordmark and LD monogram gave it a fresh expression, supported by typography, colour and image direction that could travel between the storefront and the online shop.
The identity connected the business’s next chapter with the recognition already held in White Rock, extending across packaging, print, digital communication and the Lonsdale location.
Delivered scope
Brand strategy and creative direction following acquisition; wordmark and LD monogram; typography, colour and image direction; retail, packaging, print and digital applications.