01. Selected work
Wild Rose
A client-ready brand, built in seven days.
Twenty-four years of bookkeeping and payroll experience stood behind Wild Rose. In seven days, a new identity and website gave the Chilliwack practice a public presence shaped by that experience: clear, approachable and ready for its first introduction.
Project record
- Client
- Wild Rose Bookkeeping
- Location
- Chilliwack, BC
- Sector
- Bookkeeping & payroll
The opportunity
A considered introduction.
Six creative routes explored how Wild Rose could express the assurance of an experienced practice with a more personal character. The selected direction developed from a starter logo into a wordmark, monogram, colour palette and illustration language.
The identity brought a consistent tone to client communication, printed materials and the website, with enough range to support the daily work of the business.
24.
Years of practice behind the business
07.
Days from starter mark to launch system
06.
Creative territories explored
01.
Day to design and build the site
The system
Character in the details.
Typography, colour and illustration gave the identity its balance of clarity and warmth. Guidelines and an organised asset library made those elements available for correspondence and client collateral.
Launch
Ready to meet its clients.
The website introduced the services, founder and experience behind Wild Rose. Copy, design and build were completed in one day, carrying the new identity into a clear place to learn about the practice and begin a conversation.
Strategy
Brand strategy
Creative direction
Positioning
Identity
Visual identity
Typography + colour
Illustration + guidelines
Launch
Client collateral
Website strategy + build
Organized asset library